ViralMango vs Competitors — Influencer Analytics Comparison (2026)

How Do Influencer Analytics Platforms Compare on Features?

Competitor data based on publicly available information as of February 2026. Pricing and features may change.

Why Does Database Size Matter?

Database size directly determines whether you can find the right influencer for a specific campaign. Brands running hyper-local or niche campaigns need access to micro-influencers who may have only a few thousand followers. Platforms with smaller databases tend to index only larger accounts, which limits discovery options.

ViralMango's 450M+ profile database is the largest among the platforms compared on this page. Modash follows with 350M+ profiles, HypeAuditor indexes 218.9M+, and Upfluence covers approximately 3M+ profiles. The difference becomes most apparent when searching for creators in specific geographic regions, non-English-speaking markets, or emerging content niches where coverage from smaller databases drops off sharply.

A larger database also improves the accuracy of lookalike discovery. When ViralMango finds influencers similar to a seed profile, it draws from a wider pool of candidates, increasing the likelihood of surfacing creators you would not have found manually. For brands that rely on influencer marketing at scale, database coverage is a foundational requirement.

How Does Fake Follower Detection Compare?

Fake followers inflate an influencer's perceived reach without delivering real engagement. Brands that do not screen for fake followers risk spending budget on audiences that will never convert. Every platform handles this problem differently, and the depth of analysis varies significantly.

ViralMango's approach uses four distinct AI signals working together. The engagement ratio analysis compares an account's engagement rate against expected benchmarks for its follower count. The quality audience percentage score identifies what proportion of followers are real, active users. Growth pattern detection flags accounts with suspicious follower spikes that suggest purchased followers. Comment authenticity checks identify engagement pod activity and generic bot comments. Together, these signals produce a comprehensive fake follower assessment.

HypeAuditor and Modash both offer their own fake follower detection methods, though the specific signals and methodologies are not fully disclosed. Upfluence provides limited fake follower analysis, which may be insufficient for brands that prioritize audience authenticity. You can try ViralMango's detection on any influencer profile using the free Fake Follower Checker tool.

How Does Pricing Compare?

Pricing is often the deciding factor for small and mid-sized brands evaluating influencer analytics platforms. ViralMango's entry plan at $47/mo provides access to the full 450M+ profile database, fake follower detection, audience demographics, and engagement analytics. Competitors typically gate these features behind higher-priced tiers or require annual commitments to access advertised rates.

Modash's $199+/mo pricing requires annual billing, meaning the actual upfront cost exceeds $2,300 per year. HypeAuditor's $299+/mo entry point places it firmly in the enterprise category. Upfluence at $478+/mo targets larger organizations with dedicated influencer marketing teams and budgets. For a full breakdown of ViralMango's plan features and annual billing discounts, visit the pricing section on the homepage.

When Is ViralMango the Best Choice?

ViralMango is built for brands, agencies, and marketers who need comprehensive influencer analytics without paying enterprise prices. If your team runs campaigns across Instagram, TikTok, and YouTube and needs to vet influencers for audience quality before outreach, ViralMango delivers the tools required at a fraction of competitor pricing.

The platform is particularly strong for teams that work with micro-influencers and nano-influencers. The 450M+ profile database ensures coverage of creators that smaller platforms miss entirely. The built-in email finder eliminates the need for a separate outreach tool, and the Mango Score provides a single metric for evaluating overall influencer quality.

Agencies managing multiple clients benefit from the agency plan at $149.99/mo, which includes higher usage limits while still costing less than any competitor's starting price. There are no long-term contracts, so teams can scale their subscription as campaign needs change.

When Might a Competitor Be Better?

No single platform is the right choice for every team. HypeAuditor has built a reputation for detailed market analysis reports that benchmark influencer performance across industries. If your primary need is competitive intelligence and market-level reporting rather than individual influencer vetting, HypeAuditor's reporting depth may justify its higher price point.

Modash focuses on list-building and influencer discovery workflows. Teams that prioritize building large influencer shortlists quickly and exporting them for outreach through external tools may find Modash's interface well-suited to that specific workflow. However, Modash does not offer lookalike discovery, which limits its usefulness for finding new creators similar to proven performers.

Upfluence differentiates through e-commerce integrations, particularly with Shopify and WooCommerce. Brands that run influencer-driven affiliate programs and need direct integration between influencer analytics and their online store may benefit from Upfluence's CRM-focused approach. However, Upfluence's smaller database of 3M+ profiles and limited fake follower detection are notable trade-offs.

For most brands and agencies that need a balance of database coverage, analytics depth, fake follower detection, and affordable pricing, ViralMango remains the strongest overall option. The best way to evaluate fit is to start a free trial and test the platform with your own influencer searches.